Everyone knows that getting a good search engine rank has a lot of benefits for a business: Increased organic traffic More authoritative website Improved user experience More conversions and higher revenues. But getting these top rankings isn’t as easy as one may hope. If you’re in a particularly competitive industry, it can be all the […]
Picture this: you’re looking for something and you want it now. You see an ad, a link on Facebook, or a result on the Google SERP, and you click it, thinking it holds the answer. Except, instead of finding what you’re looking for, you’re greeted with the dreaded 404 error. That is a broken link. […]
Google ranking says a lot about a business. Many marketers and business owners alike struggle to score a top position on a SERP. There are many different factors that go into Google’s decision on how to rank websites, and one important criterion is page speed. But how, exactly? What Is Page Speed and Why It […]
Guest posting means publishing an article you wrote on another website or blog. These articles are clearly marked as a guest post. After reading your piece, users decide if they want to visit your website, either for more information on the topic of the article or just out of curiosity. It’s a great way to […]
Retargeting is a form of marketing where instead of targeting a new audience, you take your ads to those people who’ve previously visited your site. Why is this a thing? And, most importantly, is it worth your time? Let’s discuss this. How Retargeting Works Retargeting means you’ll use an audience of users who’ve already interacted […]
There’s a difference between driving traffic to your website and driving high-quality traffic. Traffic is simply the number of people who visit your website. High-quality traffic is more than just your visitors – it’s the number of visitors most interested in your business and what you have to offer. Those are the people who won’t […]
Search Engine Optimization (or SEO, for short) is probably on most marketer’s minds. After all, it’s one of the best ways to boost organic website traffic. The process itself is rather complex and made up of a lot of different elements. These elements work together to make a website search-engine-friendly to improve the search ranking, […]
PPC advertising is a marketing model where you run an ad and only pay once a member of your target audience clicks on your link to visit your site. When it comes to boosting web traffic, it’s one of the most effective ways to do it without turning to exhaustive SEO and try to get […]
Pay-Per-Click (or PPC) is an internet marketing model where you run an ad and pay a fee for each click the ad gets. In a way, PPC allows you to buy website traffic as opposed to trying to boost it organically. The model itself allows you to spend the budget wisely if the overall goal […]
Google Analytics is one of the most popular tracking tools around. With just an account and a piece of code copy-pasted on your website, you can unlock a variety of stats and metrics that virtually tell you everything about your site: who uses it, what are the most popular pages, and what you need to […]