Search Engine Optimization is an excellent way to drive traffic to your website, but it shouldn’t be the only one. It’s important to diversify your traffic sources and not rely entirely on SEO.
Here are five proven ways to increase website traffic.
Why Do You Want More Web Traffic?
Some marketers will claim that web traffic isn’t the most important metric you should focus on. While yes, there are some others out there that may interest you more (like the conversions), don’t dismiss web traffic just yet.
Web traffic shows how many people have visited your website, and you can do a lot of things with this information:
- Get more insights on your target audience;
- Increase chances of conversions;
- Improve brand awareness, etc.
When it comes to increasing web traffic, there are two routes you could take. You could try to generate more traffic organically or you could opt for paid traffic sources, such as PPC ads or social media marketing.
Right now, this article will focus on free website traffic and what businesses can do to improve.
Here are five ways to increase web traffic.
What Is Your Alexa Web Traffic Ranking?
Alexa is an Amazon company that businesses can use to track their website performance, from tracking backlinks to conducting keyword research.
The best part is that you can run a free Alexa web traffic analysis to see exactly how your website is performing. The first step to increasing web traffic is always doing a quick audit to see how you’re doing right now and spot the places you need to improve.
Organic Methods to Increase Web Traffic
Once you checked the Alexa web traffic rankings, and the other data available (you can also set up an account and get a free trial to access more information), you can move on to the free web traffic efforts.
Though organic methods can take more time to show results, they will also help improve your website in the long-run and offer your audience a better user experience. Running ads, no matter how big the budget is, won’t show a lot of good results either if your current website isn’t optimized.
Here are a few ways to take care of your site and improve your web traffic rankings for free.
Create a Google My Business listing
Google My Business works as a business profile users get to see right on the search page. If a user types the name of your business, or something really close to it, instead of showing a link, Google can show the user your listing profile, which can be complete with:
- Contact info
- Reviews, etc.
Studies show that businesses can receive an average of 59 actions from their Google My Business listing each month, which are mostly direct calls to the business. But if better web traffic is what you want, your listing can accommodate this goal as well. You can provide links to get the user to visit a specific page you want out there.
Don’t be too discouraged if the listing doesn’t result in better traffic – check the conversions. The users may just skip the website and convert straight from the Google My Business listing!
Is Your Page SEO Optimized?
SEO is a process of making your website better. That benefits you both in terms of what your audience thinks of it and how well you rank on search engine result pages.
It’s also a staple method of free web traffic boosting, which covers a wide variety of issues that mostly have to do with a high-quality site:
- Page load speed;
- Image optimization;
- Relevant keywords;
- Website navigation and structure;
- High-quality content;
- Using meta descriptions, etc.
If your website isn’t optimized for search engines, this directly affects yourweb traffic. It means that your site isn’t ranked high enough on the SERP for people to see it. It’s really rare for a user to click on the second page of the results. Search engines usually offer users what they’re looking for in the first 3-4 links if they even look past the first.
Backlinks are a powerful means to drive traffic to your website. They are links that other platforms host that direct their audience to your website.
The more backlinks you have, the more search engines and users know you have an authority website.
If you want to generate traffic for free with backlinks, then you need to pay close attention to their quality. Don’t spam random websites with links to your content. Reach out to a diverse group of brands and influencers that are relevant to your business.
Creating high-quality, insightful content will help you generate backlinks organically. Until you get there and figure out your content marketing strategy, there is nothing wrong with reaching out to a few websites and collaborating with them.
Post to Social Media
You can also increase web traffic through social media. It’s important to note that communicating on these platforms is different from how you communicate anywhere else. So if you think that posting a link to a page you want to boost will cut it, it won’t.
Social media is a great way to build brand loyalty and get closer to your customers. You need to constantly offer them valuable content that speaks directly to them if you want to engage your audience.
Use Landing Pages
Landing pages are very specific pages of your site designed with a clear goal in mind, usually a conversion goal:
- Buy now
- Sign up now
- Call now
- Download now
Since they are specific to the goal, they also contain all the information a user needs to convert. That’s why users are more likely to click on and spend time on these pages. In terms of web traffic rankings, posts or ads with these landing pages often bring the best results. So if you’ve never used this method before, it may be time to start.
Final Thoughts: It Takes Time
As previously said, free web traffic boosting methods generally take more time to show signs that they are working. If you look at the elements on this list, you’ll see they all have to do with improving your website.
From optimizing for search engines to leveraging social media, Google My Business, and backlinks, these methods to increase web traffic aren’t really unheard of. But some of them can be easily ignored by business owners who focus too much on the bottom line.