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What Is A Backlink?

Link building is the process of getting other websites to link to yours. When you read an article about any topic, and in that text, you see a hyperlink, click it, and go to another website, that’s a backlink.

If you want to start building authoritative backlinks to your website, then we are going to teach you how to do it.

Let’s start by understanding what is a backlink. 

What Is Link Building?

Link building is the process of getting other websites to link to yours. When you read an article about any topic, and in that text, you see a hyperlink, click it, and go to another website, that’s a backlink.

Websites with a lot of backlinks from trusted sources are usually viewed as authoritative. Institutions, press outlets, and industry leaders have a lot of backlinks because people will mention them in posts and content often. 

Why Are Backlinks Important in SEO?

Google and other search engines see backlinks as votes. The more backlinks you have, the more votes your website gets. A strong backlink strategy can help you build a better name for your business in the industry you operate in. It can help you boost SEO efforts significantly.

When a lot of websites link to yours, Google and other search engines assume that you have a relevant website. Otherwise, why else would everyone keep linking back to your web pages? If your page or content is worth linking on other websites, then it’s also worth adding in the search engine result page (SERP), even among the top spots.

How Do You Give a Backlink?

Giving a backlink is as simple as choosing a hyperlink and adding it to your content, at least from a technical point of view. However, there are a few things you need to consider first. The most important one is the relevancy.

You want the link to actually help your readers. If this text were to go on, and on about how amazing the Wikipedia page for cats is, but the link is a page for something else entirely, you’d be at least a bit disappointed. The content gave you different expectations, and the link did not follow through and wasted your time. 

Other things you need to consider include:

  • Domain authority
  • Search engine accessibility
  • Whether the link is available to a global audience;
  • The language of the content
  • The anchor text
  • Meta tags associated with the link.

How to Earn Backlinks?

Just like you don’t want to send users to just any page with your link, you don’t want your link to be on just any website.

Earning backlinks, or building backlinks, is a marketing strategy in itself and you should focus on earning them from a group of select websites that can help your brand. Try to avoid those spammy websites that have poor content.

You want websites with good authority that can mention your website in their content. If you have high-quality content and are well-known in your industry, this can happen organically. If you’re still working on that, the next category will help you understand how you can build some website backlinks. 

Types of Backlinks

As you may realize, an organic backlink strategy can take a lot of time and consume a lot of resources. They are the best and the most noteworthy when it comes to your SEO efforts, but you may want results faster. Are there ways to speed up the process?

Yes, but they’re not all great. Here are a few different types of websites backlinks you should focus on:  

  • Editorial – this is the best kind, as it occurs when established websites link to yours because they wanted to share something about you with their own audience;
  • Guest blogging – you write a guest post on a website or blog, and use that content to link back to your website;
  • Relationship-based – it’s similar to the editorial one, except in this context you ask the authoritative website for a link from either the existing content on their website or from an entirely new article;
  • Directories these are sites where people can find lists of businesses. Not all are great, but if you choose one in your niche and create a profile, you can earn an honest backlink.

You’ll also come across offers for paid links, comment spam, and other ways to get around the process of honest website backlinking. Don’t give in to temptation because these tricks can end up hurting your SEO efforts. 

How Does Domain Authority Impact Quality of Backlinks?

Domain authority is a score created by Moz that predicts how your page will rank on a SERP. There are a lot of things that go into it, including website backlinks. Websites like Wikipedia have some of the highest domain authority scores because they have the largest numbers of inbound links.

But domain authority can also impact the quality of your SEO backlinks. Low-quality websites, for instance, can’t possibly have a high score, so they do not help your SEO efforts at all. 

Additionally, if you have a low domain authority score, it may be hard to get your page noticed and linked to by other, more authoritative websites. Just as you don’t want to link strange, spammy websites, remember that neither do other websites.

You can check your domain authority with this tool created by Moz, which also doubles as a backlink checker. If your scores aren’t great, you should consider running a website audit to see what you need to improve.

Elements that go into your domain authority score include:

  • Number of high-quality links;
  • How optimized your pages are;
  • The number of bad links you have;
  • How mobile-friendly your website is.

You’ll likely have to make these tweaks before you can start developing the backlink strategy.

How Can Link Building Benefit My Business?

Link building has direct benefits for your business, apart from helping you boost your SEO efforts. The sheer fact that you get a mention from an authoritative website can help you tremendously when it comes to boosting brand authority, or even just promoting your name to a new audience. 

And this can result in:

  • Higher levels of trust from consumers;
  • More traffic, coming from high-quality websites;
  • Increased conversions.

Conclusion

If you want to improve your marketing efforts and SEO, then you need to develop a well plannedbacklink strategy. Yes, it takes time and effort, but all that effort truly pays off.