If you’re looking for ways to increase site visitors, you’ve come to the right place. Here’s everything you need to know about site traffic.
What Is Website Traffic?
Website traffic is a metric that shows you the number of people who visit your website. Site traffic is one of the most important numbers for a business as it shows its ability to gather an audience.
The more website visitors you have on your site, the higher the chances to reach your goals, whichever they may be. Though getting more sales or revenue doesn’t solely rely on site traffic, it is a good metric to start focusing on especially if you are a new business.
What Are the Sources of Website Traffic?
A website traffic source shows you where the user is coming from. Here are the main ones:
- Direct – users who know you and type your URL;
- Organic Search – people who get on your website through a search engine result page (SERP;)
- Referral – people who use a link on another website to access yours;
- Campaign traffic – or paid traffic. These people get on your website thanks to your paid ads, like those on social media or Google.
When you’re looking to increase site visitors, it’s important to take a look at all the different sources of traffic. Each of them speaks to different qualities of your website. The secret to increasing unique visitors to your website lies in improving all the sources.
For example, if Organic Search traffic is high, it means your SEO efforts are paying off. Your website is in good enough shape to get noticed by search engines and getting picked up organically. If it’s not, then your site may need some more work.
Instead of focusing on SEO, you could technically run a paid ad campaign and boost your campaign traffic stats. However, while you may get more unique visitors, you’ll likely not increase your returning visitors.
One element search engines focus on is user experience. If your organic search traffic is lackluster, your site could have some issues with:
- Loading speed – if your website is taking more than three seconds to load, then it’s too slow;
- Navigation – make it simple and intuitive;
- Design – while you should keep up with the latest trends, what matters is to keep the elements simple and easy to follow;
- Content – not only that content fuels your SEO, but it can also help you educate your audience and establish yourself as an authority in your niche.
If a user visits your site through a paid campaign, it’s unlikely they’ll return if they don’t have a good user experience. What’s more, you may have paid for them to visit your site, but then they may leave without converting.
Measure Website Traffic
Increasing site traffic can take time, even if you do it through paid advertisements. One essential thing you need to do to make sure you get better website traffic is to start measuring it with the help of a tool.
Tools like Google Analytics are essential to helping you understand if your marketing efforts are getting the results you need them to, not just in terms of increasing blog visitors or a general boost insite traffic. These tools can help you gain a little more insight into your visitors, who they are, and what they do on your site.
And this can help you:
- Find any mistakes that ruin the user experience;
- Get to know your audience better;
- Design better campaigns paid or otherwise;
- Achieve better, faster results.
Boost Traffic to Your Website
If you want to increase returning visitors to your site, you have a lot of different tools at your disposal, but you should start by trying to improve your website. In the end, it’s all about SEO and what kind of experience a user has on your platform.
Without a good website, you may still boostsite traffic, but not returning visitors.