SEO efforts are designed to improve your website and boost your traffic. A major component that goes into it involves keyword research.
In this article, we will talk about long-tail keywords and how to use them.
What Are Long Tail Keywords?
Long-tail keywords are terms, phrases or concepts that are highly specific to your niche. They have the potential to reach an audience that is looking precisely for the services or products your business offers. General keywords, on the other hand, may be too vague to achieve this purpose.
Let’s say you have a clothing store and focus on keywords such as “online clothes.” Because it’s rather vague, it has the potential to generate the most traffic. A lot of people will either type it directly in the search bar or include in a lengthier query. But, it can also mean you will butt heads with more competitors that are using the same keyword, which can really hurt your SEO efforts.
Along-tail keyword, on the other hand, can include something more specific to you or your business, such as “online clothes plus size women.” If you have a catalog of clothes for plus-sized women, it’s in your best interest to leverage a keyword that can get your site to these specific searches.
Why Target Long Tail Keywords?
General keywords are likely used by most of your competitors. If you have similar businesses, there are only so many types of regular keywords one can use to promote themselves.
With long-tail keywords, you can go deeper into your niche and target the specific needs of your audience. Although the terms may not be typed into the search bar as often, you have more chances of people clicking on your link. That boosts your traffic and can increase your conversion rates too.
Think about what happens when users get on your site. With long-tail keywords, you can target users most likely to convert. Think of the above example: a person searching for “online clothes plus size women” is doing it because they are (1) a plus-size woman and (2) looking to buy clothes. If you don’t leverage the keyword, the users will first need to go through your catalog to see if you have relevant products for them. Most of them won’t take the time to do that. If you use long-tail keywords, they can know right from the SERP that you do, and go on your website to shop.
How to Find Long Tail Keywords?
Long-tail keywords don’t just appear to you, unfortunately. You’ll have to conduct keyword research to find the ones that are most relevant to your audience.
You don’t have to look far for a tool to help you find the right long-tail keywords for your business. You can start by putting your main keywords in Google Trends to get more information about them and look at the related queries to see what other words and phrases people are using to search for the products you are selling. You should also consult your Keyword Planner to get a more detailed list.
There are other tools available, but for starters, if you combine these two you are off to a good start.
Boost Traffic to Your Website
Increasing website visitors is a primary focus for many businesses. A good place to start is by looking at the types of keywords you use. You have a better chance at ranking well if you use long-tail keywords than just using regular ones.