Search Engine Optimization (or SEO, for short) is probably on most marketer’s minds. After all, it’s one of the best ways to boost organic website traffic.
The process itself is rather complex and made up of a lot of different elements. These elements work together to make a website search-engine-friendly to improve the search ranking, which is the position your website gets on a SERP when a user types in a relevant query.
How exactly do SEO and website traffic tie in? Let’s dive deeper into the subject.
What SEO Is All About
SEO efforts are meant to improve your website position on the SERP. To get the best results, you’d need to know how Google ranks websites, and do everything you can to tick every item on their list. The problem is, Google’s algorithm (which it uses for indexing and ranking), isn’t public. Nobody knows exactly what the search engine is looking for or which elements value more than others.
It is known that SEO is tied to a website’s overall quality, which for Google and other search engines can translate to:
- Fast-loading pages;
- Relevant, high-quality content;
- Optimized images and videos;
- A lot of high-quality backlinks (which show a website is an authority in its industry);
- Targeting valuable keywords, including location and long-tail keywords.
All of these different components work together to improve your SERP rank organically because they tell Google your website is high-quality. The search engine doesn’t want to redirect their users to shady, poor websites, even if they may be relevant to their query. Google and other search engines force websites to improve themselves for the sake of their user’s experience.
But What Does It Have to Do with Website Traffic?
A good SEO strategy works directly at boosting your organic traffic since your website will be rewarded with a top spot on the SERP.
On any day, Google receives about 63,000 searches per second. That’s without taking other search engines into account which, though less used, can still generate quite a decent amount of traffic. These search engines have a large audience you can tap into. The problem is, a user will not click through all the links the search engine brings for a query.
In fact, they are likely to stop after the first 1-2 links. They’ll use any query available to guide themselves, but if their answers are not found in the first few links, they are more likely to re-type their query with a different variation, than to click on the second page of the SERP.
Having a good Google rank is like you’re getting the OK from Google. Users know the search engine won’t just choose any website for the top positions, so they are far more likely to trust you.
Boost Your Traffic
It takes time and effort, but boosting your traffic through SEO methods is one of the best ways to improve your website and reach your business goals. Do you know where to start?