Everyone knows that getting a good search engine rank has a lot of benefits for a business:
- Increased organic traffic
- More authoritative website
- Improved user experience
- More conversions and higher revenues.
But getting these top rankings isn’t as easy as one may hope. If you’re in a particularly competitive industry, it can be all the more difficult to get your website noticed and get further ahead. But, it’s not impossible. Here are a few ways to boost your site’s search engine rankings.
1. Leveraging Important Keywords
You can’t talk about boosting a website rank without keywords. These are the words a user types into search engines to look for the things that interest them. In the old internet days, it was enough to throw a bunch of keywords on a website. Now, this practice is called “keyword stuffing” and Google and other search engines frown upon it.
It doesn’t mean the keyword doesn’t have value if you use it right. These words can be placed seamlessly in your content, meta titles and descriptions, and even your URLs, and work together to help the web crawler make the connection between what the user types and what’s on your website.
2. Content Marketing
This one’s tied to keywords, since content is one of the most honest ways in which you can use a lot of different keywords on your website. Content, especially high-quality content, is much appreciated by users and search engines alike.
Quality content boosts your brand authority, gets more high-quality traffic to your website, and shows off your expertise in your niche, all the things that search engines love. For all these reasons, a good content marketing strategy is an important ranking factor you should not ignore. It will also help you with the next item on the list.
3. Get Backlinks
Backlinks are links to your website hosted on other platforms. There are ways to “engineer” backlinks, such as through guest blogging or organic outreach. But, by far the most effective way to build backlinks is through your content.
In other words, if you have high-quality content that is relevant and fresh, the users aren’t the only ones that will take notice. Others in your industry, even your competitors, will too. If you publish a short survey on what consumers in your industry want, for instance, that’s information other sites need as well. So they will write about it and link to your article, creating a backlink.
The more backlinks you have, the higher the praise, and search engines will look to your site as an authority, and place you higher on the SERP.
Back to You
Boosting your search engine ranking is, by no means, an easy task you can tackle on a Monday morning before your first meeting. It takes time and effort, but the results are worth it. These three items can be your starting point to improve website ranking, so consider adding them to your overall strategy once you decide rank higher on the SERP.