Guest posting means publishing an article you wrote on another website or blog. These articles are clearly marked as a guest post. After reading your piece, users decide if they want to visit your website, either for more information on the topic of the article or just out of curiosity.
It’s a great way to boost your brand authority and gain a new audience. It’s really a shame that not many business owners focus their resources on this marketing practice.
Why Is Guest Posting So Great?
Guest posting works on many different levels, but for now, there are four most important perks of it:
1. You Leverage Someone Else’s Audience
The idea for guest posting is to take your article (and your brand and link) on another site and access an established audience that you may not have been able to access through other means.
This audience is responsive, engaged, and ready to read your articles, as long as you offer them something of value.
2. It Improves Your Domain Authority
Guest posting works directly to improve your backlinks. As you may know already, search engines love backlinks! They are like votes that tell crawlers that your website is worth noticing. Otherwise, why would other sites link to it?
Of course, not every blog out there helps you reach this goal. Guest posting works best if you collaborate with high-quality sites that (1) have a decent audience and (2) have a good rank on a SERP. Getting your name on a low-quality site can have the opposite effect you want.
3. You Can Make New Connections
To guest post, you can’t just send an article via email to a bunch of blogs and hope for the best. You should reach out to a few websites and try to build a relationship with them. Bloggers need constant content and they are always open to collaborating. But, your article needs to fit in their overall content strategy and industry. A tech blogger won’t usually post an article about environmental issues unless you are able to link the two subjects in some way.
Just know that this is likely a two-way street. If you’re going to form a relationship and post on another site, it’s possible for your partner to want to do the same. This still helps with your backlinks, but you need to make sure you have the space to accommodate them.
4. You Show off Your Expertise
The idea behind guest posting is to bring a unique point into a discussion, one that only you can bring. You, therefore, leverage your experience and knowledge and distribute your message to an audience that is already warmed-up. Guest posting requires unique takes on these subjects, so you’ll need to think a bit about what you’ll write about.
Guest posting works best in a wider content marketing strategy, where businesses use high-quality content as a way to engage audiences. If you want to learn more about content marketing strategies, this article may help.