There’s a difference between driving traffic to your website and driving high-quality traffic.
Traffic is simply the number of people who visit your website. High-quality traffic is more than just your visitors – it’s the number of visitors most interested in your business and what you have to offer. Those are the people who won’t just look around once and forget about you forever. They will:
- Sign up for your newsletter;
- Download an ebook or app;
- Buy your product;
- Book your services, and more!
Your focus should not just be to drive more traffic to your website but to get those people more likely to convert and become engaged consumers. Here are the main channels you can use to drive high-quality traffic to your website starting right now!
1. Online Directory Listings
Online directory listings are websites that host different profiles for businesses. Users may turn to these websites when they are looking for something specific, which is why most ODLs are niche-centric. TripAdvisor, for instance, can be considered an ODL because it allows you to create a profile for your business and users can search for it right on the platform.
2. On-Page SEO
On-page SEO refers to optimizing a site’s individual web pages to rank higher on a SERP and drive more relevant traffic to them. It involves both improving the content, as well as the technicalities, such as page loading speeds or optimizing image sizes.
3. Off-Page SEO
Off-page SEO involves efforts of optimizing everything outside your website, but that also works towards improving your website rank. These efforts can be:
- Building high-quality backlinks;
- Working with influencers;
- Guest posting on other high-quality sites.
Email marketing is another way to drive high-quality traffic to your website because you are using a list of contacts you already have, but may not access your site recurrently. Since they signed up for the newsletter, they have already shown an interest in your brand.
5. Social Media
Social media platforms like Facebook or Instagram help a business grow an engaged audience. This audience interacts directly with your brand. Posting quality content on social media can help get these users on your website and increase high-quality traffic stats.
6. Online Ads
Online ads that you run on search engines or social media are a way to boost your high-quality traffic faster. Organic methods take more time and effort, while paid ads are a way to get around that. However, to get high-quality traffic through online ads, you need to pay attention to who you’re targeting and choose an audience most likely to want to visit your site.
Lastly, there’s blogging, an essential element of any content marketing strategy. Blogging ensures your site has a lot of high-quality content. That can help engage users and convince them to return to your site to read your next posts.
Driving high-quality traffic is not impossible, but it can’t be done without a wider strategy behind it. Luckily, these seven channels are a great starting point.